Privacy policy

YOUR PRIVACY: AN OVERVIEW

If you're a shopper in the United Kingdom ("UK"), European Economic Area ("EEA"), or Switzerland, this Privacy Policy outlines how we handle your personal data when you visit our stores, use our websites, sign up for events, interact with us on social media, or engage with us in any other way. We, Yama Athleisure, a brand of Airsync Athleisure Ltd, situated at 47 Marsham Street, Romney House, London, SW1P 3DS, along with our corporate affiliates and subsidiaries, are responsible for managing the personal data we collect about you.

Please be aware that we issue different or supplementary privacy notices for specific activities, programs, and services. For instance, this Privacy Policy doesn't extend to consumers outside the UK, EEA, and Switzerland. For details regarding our privacy procedures in another region, please consult the privacy policy applicable in that area, available in our stores or on our website.

We recommend reviewing this Privacy Policy periodically to ensure you understand how we handle your personal data and the options available to you regarding such processing.

REVISIONS TO THIS PRIVACY POLICY

Yama Athleisure reserves the right to change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this Privacy Policy. If we make material changes to this Privacy Policy, we will provide you with additional notice (such as adding a statement to our websites’ homepages or sending you a notification).

Collection of Personal Data

In this Privacy Policy, "personal data" means any information about an individual whose identity is apparent or can be ascertained, directly or indirectly.

We collect personal data from you in connection with your access to and use of our websites, your in-store or online purchases of our products or services, or if you provide us with personal data through other channels or media, such as social media or an event registration service. In particular, we collect personal data directly from you in connection with the following activities:

Registering for an account or filling in forms on our websites or in our stores (this includes information you provide when you request additional information, in writing or verbally, about our products or services or sign up to receive our e-mail newsletters, marketing messages or coupons);
Completing a profile or uploading goals to our websites;
Interacting with us on social media, such as by tagging us and/or our products, or permitting us to follow your social media profile;
Purchasing any product or service from us;
Providing design or product feedback or making other submissions to us;
Requesting information or assistance from us, including correspondence with our customer service team and through social media;
Participating in or responding to surveys or requests for opinions, feedback and preferences regarding our products and services;
Participating in or registering for events, consumer contests, sweepstakes and other promotions;
Using other features of our websites that may be offered from time to time, which may require such information in order to utilize the feature.

We collect the following types of personal data in connection with the activities described above: your name, username, password, e-mail address, address, telephone number, credit card and debit card numbers (with expiration dates), personal preferences, goals, and any other personal data that you choose to include in your profile or in other communications with us.

When you access and use our websites, we also automatically collect data, including personal data, using cookies, pixels and local storage. The data we automatically collect includes your IP address, browser type, access times, pages viewed, the frequency of your visits to our websites, the routes by which you access our websites, and your use of any hyperlinks available on our websites. This helps us to provide you with a good experience when you browse our websites and allows us to improve our websites. For detailed information on the cookies we use and the purposes for which we use them, see our Cookie Policy.

You may have the option to link your social media account to our social media account (such as on Facebook). If you do link your social media account to our social media account, the social media service may share certain data about you and your activities with us in accordance with their privacy policies and your privacy settings on their services. If we receive data about you in this manner, we combine that data with the personal data we collect directly from you.

Use of Your Personal Data

In general, we use your personal data to respond to your requests, conduct your requested transactions, maintain and customize your account and our interactions with you and provide, maintain and improve our products and services. The specific purposes for which we process your personal data are set out below:

To administer your online account and profile (the legal basis for this processing is our legitimate interest in better understanding user needs and expectations and improving our website);
To provide products and services to you, which includes processing payments, sending notifications related to your purchases, and processing exchanges and returns (the legal basis for this processing is the performance of the purchase agreement between you and Yama Athleisure);
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted. All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. For more insight, you may also want to read Shopify’s Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy).
By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.
To conduct or administer events, contests, prize draws, sweepstakes or other promotions in which you have participated (the legal basis for this processing is the performance of the agreement between you and Yama Athleisure related to such contest, prize draw, sweepstakes or other promotion);
To respond to any communications from you, including to troubleshoot problems with our websites (the legal basis for this processing is our legitimate interest in providing you with a functional website);
To analyze your use of and customize your experience on our websites (the legal basis for this processing is our legitimate interest in better understanding user needs and expectations and improving our websites);
To develop and manage Yama Athleisure's business and operations (the legal basis for this processing is our legitimate interest in understanding shopping behavior, improving our selection of products and services, and exploring ways to develop and enhance our business);
To measure your social media engagement with our brand (the legal basis for this processing is our legitimate interest in understanding the efficacy of our marketing strategies);
To detect, investigate and prevent fraudulent transactions, error, negligence, breach of contract, and other illegal activities and protect against harm to the rights, property or safety of Yama Athleisure and our users, customers, employees or the public, including by using video surveillance systems (the legal basis for this processing is our legitimate interest in preventing fraud, error, negligence, contractual breach and other illegal activities and protecting and securing our premises, customers, employees and the public);
To comply with our legal obligations, including our tax obligations, those related to the prevention of fraud and money laundering, and those required for you to benefit from rights recognized by law, or any regulatory requirements or provisions (the legal basis for this processing is compliance with our legal obligations under laws in the EEA and Switzerland related to, for instance, taxation, money-laundering and terrorism financing and consumer protection law);
To offer you opportunities to purchase products or services that we believe may be of interest to you, by supplementing the information we collect about you with information from third parties (the legal basis for this processing is our legitimate interest in providing information about products and services that may be of interest to you, unless applicable law requires us to obtain your consent, in which case we will do so).

DISCLOSURE OF PERSONAL DATA

We do not share personal data about you with third parties except as follows:

Our affiliates and subsidiaries. We disclose your personal data to our holding company, subsidiaries and affiliates for the purposes described in the “Use of Your Personal Data” section ABOVE. Since our holding company, subsidiaries and affiliates are located around the world, please note that these disclosures involve cross-border transfers of your personal data as described in the “Data Transfers” section BELOW.
Our Service Providers. We share personal data with third parties that perform services for us, including customer support, web hosting, information technology, payment processing, product fulfillment, fraud control, direct mail and email distribution, contest, event, sweepstakes and promotion administration, and analytics services. We only share with service providers the personal data that they need to perform services for us. Since our service providers are located around the world, please note that these disclosures involve cross-border transfers of your personal data as described in the “Data Transfers” section BELOW.
Corporate Transactions. Personal data may be disclosed or transferred as part of, or during negotiations of any purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal, securitization or financing involving Yama Athleisure.
Professional Advisors. We share personal data with our legal, financial, insurance and other advisors in connection with the kinds of corporate transactions described above or in connection with the management of all or part of Yama Athleisure’s business or operations.
Compliance with Law. We disclose personal data when we believe doing so is reasonably necessary to comply with applicable law or legal process (including requests from authorities), to respond to claims (including inquiries by you in connection with your purchases from Yama Athleisure), or to protect the rights, property or personal safety of Yama Athleisure, our users, employees or the public.
Consent. We share personal data with third parties when we have your consent to do so. For example, if you decide to participate in certain interactive areas or features of our websites, such as creating a public profile and posting your goals, you consent to the disclosure of this information to other users of our websites.
Third Party Advertising partners: as described in the “Third party” section ABOVE, we may share personal data we collect, including about your usage of the applications and services, with our advertising partners so that they can better target and/or personalize advertisements displayed within any Yama Athleisure service, on another website or any application used by you. Some of our third-party advertising partners act either as joint controllers of your personal data along with Yama Athleisure or as independent data controllers, and thus will handle shared data under the terms of their own privacy policies. This means that we provide you with information in this privacy policy, but you should contact the relevant third party if you want to exercise your data protection rights relating to the data that has been shared. Further information, including how the third party enables you to exercise your data protection rights, and subsequently processes your information, can be found in that third party’s privacy policy.

Our third-party partners currently include:

Facebook: Joint Controller: Facebook Privacy Policy
Instagram: Joint Controller: Instagram Privacy Policy
TikTok: Joint Controller: TikTok Privacy Policy
Rakuten: Independent Controller: Rakuten Privacy Policy
Teads: Joint Controller: Teads Privacy Policy
Criteo: Joint Controller: Criteo Privacy Policy
Shopify: Joint Controller: Shopify Privacy Policy

DATA SECURITY

We have physical, technical and administrative measures in place to help protect personal data from loss, unauthorized access or processing, modification, disclosure, damage, alteration, destruction or other misuse. Unfortunately, the transmission of information via the internet is not completely secure or private. You understand that any messages or information you send to our websites may be read or intercepted by others. If you have any questions about the security of personal data collected by Yama Athleisure contact us at contact@yamaathleisure.com.

DATA TRANSFERS

For the reasons set forth in this Privacy Policy, the personal data that we collect may be transferred to and stored or otherwise processed by our holding company, corporate affiliates, subsidiaries, and service providers outside of the UK, Switzerland and the EEA, including (but not limited to) in the United States, Canada or Australia. We also transfer personal data to service providers that process personal data for us in the United States, Canada and other locations (as an example, Amazon Web Services process information for us in various data center locations, including those listed at HTTPS://AWS.AMAZON.COM/ABOUT-AWS/GLOBAL-INFRASTRUCTURE/). While in another jurisdiction for processing, your personal data may be accessed by the courts, law enforcement, and national security authorities of that jurisdiction. These jurisdictions may not provide the same level of data protection as your home jurisdiction and may not be considered by the European Commission to offer adequate protections for personal data.

We ensure, with the signature of Standard Contractual Clauses adopted by the European Commission, that personal data transferred outside the UK, EEA and Switzerland is maintained with at least the same level of security and protection for personal data that is required under applicable law. Copies of the Standard Contractual Clauses we use to facilitate this transfer of data are available HERE and HERE. Transfers to Canada are made pursuant to European Commission decision 2002/2/EC of 20 December 2001 and recognized by the UK government.

Retention of Your Personal Data

We retain personal data only for as long as necessary to achieve the purpose for which such personal data was collected, unless a different retention period is required under applicable law. We also retain personal data for as long as you have your account, or as long as is needed to be able to provide the services or products to you, or (in the case of any contact you may have with our Guest Education Centre) for as long as is necessary to provide support-related reporting and trend analysis. If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, Yama Athleisure may also keep personal data as required, after an account is closed or is no longer necessary to provide services. Unless otherwise required by applicable law, Yama Athleisure will take reasonable steps to destroy or permanently de-identify personal data it holds if such personal data is no longer needed for the purpose for which it was collected.

Third Party Sites

Please note that our websites contain links to third-party websites that are not controlled or operated by Yama Athleisure. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that Yama Athleisure does not accept any responsibility or liability for these policies. Please review these policies before you disclose any personal data when visiting such third-party websites.

YOUR PERSONAL DATA RIGHTS

Subject to certain limitations and exceptions, you have the following legal rights regarding our processing of your personal data:

A right to obtain information: You have the right to request information about how we process your personal data.
A right of access: You have the right to request access to, or a copy of, the personal data we process about you.
A right of rectification: You have the right to request that we correct or supplement inaccurate or incomplete personal data we process about you.
A right of erasure: You have the right to request that we delete personal data about you.
A right to restriction of processing: You have the right to request that we restrict processing of your personal data, so that we can store such data but not otherwise process it.
A right to data portability: In certain circumstances, you have the right to request that we provide the personal data which you provided to us in a structured, commonly used and machine-readable format, and you have the right to transmit such data to another controller without hindrance from Yama Athleisure.
A right to object to processing: You have the right to request that we stop processing personal data about you. For example, when your personal data is processed for email marketing purposes, you have the right to object to such processing at any time by clicking on the “unsubscribe” link at the bottom of such marketing communications.
A right to revoke your consent: When our processing is based on your consent, you have the right to revoke such consent at any time.
The right to file a complaint: You have the right to file a complaint regarding our data protection practices with a supervisory authority. You can do so by contacting your country’s supervisory authority.

If you would like to exercise any of these rights or if you have any questions or inquiries relating to our privacy practices or procedures, you may write to the Privacy Officer at the addresses provided below.

Questions or Comments

Questions or comments about this Privacy Policy and or data protection practices should be directed to contact@yamaathleisure.com